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Press release

FOR IMMEDIATE RELEASE
DATE: November 6, 2006
Media Contact:
Vivian Muzyk
(919) 828-1819

Wilmington Health Professionals Trained in SIDS Risk Reduction

Locals Learn Baby Safe Sleep Practices to Lower Risk of SIDS in North Carolina

November 9, 2006 - (Wilmington, NC) This week, twelve health professionals from New Hanover and Pender counties participated in a two-hour training about ways to promote infant safe sleep practices and to reduce the risks of Sudden Infant Death Syndrome (SIDS). SIDS is the third leading cause of infant mortality in North Carolina, and is the leading cause of death for infants ages 1-12 months. In 2005, 105
North Carolina babies died suddenly and unexpectedly. Between 2001 and 2005 four SIDS deaths occurred in New Hanover and Pender counties.

The North Carolina Healthy Start Foundation, a Raleigh-based nonprofit working to reduce infant mortality and improve the health of women and young children across the state, offered the free training at the NorthEast Branch Library on Tuesday, November 7. Titled Baby's Easy Safe Sleep Training (BESST), the workshop promotes infant safe sleep practices based on the American Academy of Pediatrics' recommendations. The workshop addresses everything from proper sleep positioning (placing baby on her back) to crib safety and the link between secondhand smoke and SIDS. The training also teaches the safest way to tuck in a baby at bedtime and warns against the dangers of co-sleeping.

Tuesday's BESST workshop was a "train the trainer" program for local health educators, community educators, SIDS counselors and childcare providers from county health departments, hospitals, and community based agencies.  After the workshop, Marta Pirzadeh, a consultant with the North Carolina Healthy Start Foundation who conducted the training, distributed free BESST educational flipcharts and SIDS materials to participants to help them promote infant safe sleep in their communities.

"The North Carolina Healthy Start Foundation hopes no family will have to suffer a devastating loss from SIDS," says Pirzadeh. "We created the Baby's Easy Safe Sleep Training as a tool for professionals to share with their community. Together we hope to reduce the incidence of SIDS across North Carolina."

BESST was developed in 2005 with funding from Blue Cross Blue Shield of North Carolina Foundation. Since its inception, more than 150 people have participated in BESST workshops from 80 counties across North Carolina.

The Foundation will continue to conduct workshops across the state. The BESST educational flipchart is available at no cost to organizations that attend a Foundation BESST workshop and commit to conducting parent and caregiver workshops in local communities. The BESST flipchart and trainings are also available in Spanish.

Click here for more information about BESST.

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The N.C. Healthy Start Foundation, a nonprofit organization established in 1990, conducts ongoing public education campaigns, advises state and local policy makers, and provides technical assistance and professional training focused on reducing infant death and illness and improving the health of women and young children in N.C.

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Last updated: November 2006

 
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