Public education campaigns

At the Foundation, our primary focus is educating North Carolinians about infant mortality and providing accurate, research-based information on behaviors and programs aimed at improving the health of women, babies, and children.

To achieve this, we coordinate six of North Carolina's most successful public health education campaigns.

• First Step Campaign
  Promotes the importance of healthy lifestyles before, during and after pregnancy
  
  
• N.C. Back to Sleep Campaign for SIDS Risk Reduction
  Leads the statewide effort to reduce the risk of Sudden Infant Death Syndrome
  
  
• Minority Infant Mortality Reduction Campaign
  Concentrates efforts on reducing infant deaths among African American and American Indian communities
  
  
• Ana María Campaign
  Provides Spanish language health information and referrals to Latino families
  
  
• Health Check/ N.C. Health Choice for Children Campaign
  Promotes enrollment in publicly funded children's health insurance programs
  
  
• Medical Home Campaign
  Promotes the importance of consistent preventive, chronic and acute health care for children

Additionally, the Foundation promotes the NC Family Health Resource Line (1-800-FOR-BABY/ 1-800-367-2229) - the state's only bilingual (English and Spanish) telephone service for information and referrals on women's health, pregnancy and raising healthy children and teens.

The Foundation is also a founding, and active, member of the N.C. Folic Acid Council which promotes the importance of taking a daily multivitamin with folic acid.

Back to top