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Health Check (Medicaid)/
NC Health Choice Campaign

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Overview

Health Check (Medicaid) and N. C. Health Choice are publicly funded children's health insurance programs open to North Carolina residents who meet income, age and immigration guidelines. In North Carolina, these programs are marketed together since the application process is the same and children who may be ineligible for one program may be eligible for the other.

The N.C. Healthy Start Foundation under contract with the N.C. Division of Public Health, Women's and Children's Health Section, coordinates the state's public outreach campaign and, more recently, a Medical Home campaign. The N.C. Division of Public Health partners with the Foundation because of the Foundation's extensive experience with public education campaigns, media, and materials development/distribution.

The Outreach Campaign

The primary goals of the outreach campaign are to:

  • Build awareness of the state's publicly funded children's health insurance programs
  • Promote enrollment and annual re-enrollment of eligible children.

Outreach activities

Outreach goals are accomplished through the following activities:

  • Developing and distributing outreach and educational materials (see sidebar) that are part of a comprehensive, multi-faceted, bilingual campaign. Materials are free and available for bulk ordering.
  • Evaluating materials frequently to ensure they meet the intended audiences' needs
  • Promoting and distributing promotional and educational materials to professional groups working with children and their families
  • Maintaining family-friendly Children's Health Insurance webpages. Here families can get general program information and answers to basic questions including eligibility, benefits and cost.
  • Hosting the Health Check/NC Health Choice Outreach web site - a source of information and resources for professionals involved in outreach for child health insurance programs. Includes: the latest program news, links to data and local contacts, details regarding local outreach activities and lessons learned.
  • Partnering with the media to extend the reach of critical enrollment and re-enrollment messages

The Medical Home Campaign

The goals of the Medical Home campaign are to:

  • Promote the benefits of children having consistent health care for preventive, acute and chronic services
  • Educate parents about the appropriate use of medical and dental services
  • Educate parents about the appropriate use of the Emergency Room

Outreach Activities

These goals are accomplished through the following activities:

  • Developing outreach materials that deliver the core messages of the campaign. Materials were developed with pediatricians and public health experts and were focus tested with families. Materials are being marketed to a variety of professionals. Materials are free and available for bulk ordering.
  • Maintaining family-friendly "Medical Home" webpages, including links to organizations that can help families establish a Medical Home
  • Hosting the HC/NCHC Outreach web site with tools and information to help outreach workers help families establish and use a Medical Home.

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Last updated: May 2010

 
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Educational Materials

Health Check (Medicaid) / NC Health Choice materials

Non Catalog Items

HC Korean Fact Sheet

NEW! The following fact sheets are now available electronically for you to print out and use.

Opens in new window Arabic/English Fact Sheet PDF (555 KB)

Opens in new window Chinese/English Fact Sheet PDF (379 KB)

Opens in new window Hmong/English Fact Sheet PDF (221 KB)

Opens in new window Korean/English Fact Sheet PDF (274 KB)

Opens in new window Montagnard/English Fact Sheet PDF (233 KB)

Opens in new window Vietnamese/English Fact Sheet PDF (629 KB)

To discuss ideas for using these fact sheets with your community's immigrant population, contact Norma Martí, Public Health Minority Outreach Consultant, at
Norma.Marti@ncmail.net or (919) 707-5643.

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*If your computer can't open the PDF version, download Opens in new window a FREE Adobe Acrobat Reader.

 

 

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