Latina Health 
Overview
About the Program
Additional Resources
Overview
In 2000, the North Carolina Healthy Start Foundation launched
the Ana María Campaign - North Carolina's first public
education campaign developed solely for Latinos - as a way
to reach the state's growing Latino population and to share
information about state and local health resources for women
and children.
With the guidance of an advisory panel and input from focus
groups, campaign materials featured a young Mexican woman
and her family who convey a variety of health messages.
In 2004, the Foundation's Ana María Campaign received
the Latino Diamante Award for its contribution to North Carolina's
Latino community in health and science.
About the Program
The North Carolina Healthy Start Foundation fully understands
that culturally and linguistically appropriate health educational
materials and messages are the most effective way to raise
awareness of resources, health services and positive lifestyle
behaviors among Latinas
Developed in Spanish, by Latinos, this program is culturally
and linguistically appropriate; is positive, warm and credible
and uses bright blue and crisp yellow colors on its print
materials. English translations are add-ons.
The Latina Health program:
- Promotes Health Check (Medicaid) and
NC Health Choice - the state's publicly funded
free or low cost insurance for eligible children
- Educates families about the benefits of their children
having a Medical Home for consistent
health care services and advice
- Instructs women on the importance of taking a multivitamin
with folic acid to prevent some
serious birth defects
- Informs women and provides educational materials on
how to maintain a healthy lifestyle
before, during and after pregnancy so babies are
born and remain healthy
- Addresses the dangers, for women and children, of being
around secondhand smoke
- Focuses on reducing the risk of SIDS
(Sudden Infant Death Syndrome)
Additional Resources
 National
Women's Health Information Center (4woman.gov) - links
to Resources in Spanish.
Department
of Health and Human Services Healthfinder site in Spanish
March
of Dimes - preconception, pregnancy, and newborn health
in Spanish
La
Opinión Digital - on-line news and information
about pregnancy in Spanish
Todobebe -
information parents need before, during and after pregnancy
in Spanish
Centers
for Disease Control - links to material on infant and
child health in Spanish.
The
National Center of Medical Home Initiatives for Children
with Special Health Care Needs - provides information about the "medical
home" for children with special health care needs to health care
workers and families in Spanish.
MedlinePlus -
health information in Spanish
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Last updated: July 2013 |
