Medical Home Campaign Launched!

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New education campaign launched:
"The Right Call Every Time.
Your Medical Home."

(7/04) -- The New Medical Home Education Materials have arrived and are available for bulk ordering! All materials are easy to read and bilingual (English/Spanish). Materials are best used in one-on-one situations when you are educating families about what a Medical Home is and when they should use it instead of the Emergency Room. Here's what is now available for your use:

Medical Home Brochure The Right Call Every Time. Your Medical Home.
	English side	Spanish Side
Tri-fold brochure-- 100 per pack Dimensions: 4"w X 8"h Item # M001 on NCHSF Order Form
This bilingual brochure explains what a "Medical Home" is and how to use it. The importance of a medical home as the one place you can take your child for all of their primary and preventive health needs is highlighted. The brochure encourages families to call their doctor first if their child is sick or injured, and discusses the rare circumstances when use of the emergency room is warranted. The NC Family Health Resource Line is offered "for help finding a Medical Home" or "for information on free or low-cost children's health insurance."

Medical Home Magnet
	Bilingual
Magnet-- 100 per pack Dimensions: 4"w X 5"h Item # M002 on NCHSF Order Form
"Medical Home" Magnet keeps information parents need at their fingertips. Space is provided to write in the doctor's name, phone number, office hours and after hours phone number.

Medical Home Coloring Book The Rosas Family Visits Their Medical Home
	Bilingual
Coloring Book-- 50 per pack Dimensions: 8.5"w X 11"h Item # M003 on NCHSF Order Form
Coloring book describing what happens when "The Rosas Family Visits Their Medical Home."

Medical Home Bookmarks

The top 3 illnesses that result in inappropriate use of the emergency room, particularly for children from birth to five, are

Fever
Colds, the Flu and Other Infections
Ear Infections

The first 4 "bookmarks" are intended to help parents treat these common childhood illnesses and to call their "Medical Home" first for help, advice and an appointment.

The last bookmark helps families become partners (with the doctor) in the care of their child. It is suitable for all families with children, but especially for families who have children with special health care needs.

Fever Bookmark Fever: the body's way of fighting sickness
	English side	Spanish Side
Bilingual bookmark-- 100 per pack Dimensions: 4"w X 9"h Item # M004 on NCHSF Order Form
Provides a quick guide on what to do when a child spikes a fever.

Colds Bookmark Colds, the Flu, and Other Infections
	English side	Spanish Side
Bilingual bookmark-- 100 per pack Dimensions: 4"w X 9"h Item # M005 on NCHSF Order Form
Provides a quick guide on the symptoms and treatment of colds, the flu and other infections.

Ear Infections Bookmark Ear Infections
	English side	Spanish Side
Bilingual bookmark-- 100 per pack Dimensions: 4"w X 9"h Item # M006 on NCHSF Order Form
Provides a quick guide on symptoms and treatment of inner and outer ear infections.

Medical Home/ER Bookmark Medical Home vs. ER: Which should I choose?
	English side	Spanish Side
Bilingual bookmark-- 100 per pack Dimensions: 4"w X 9"h Item # M007 on NCHSF Order Form
Provides a quick guide on when the "Medical Home" is the right place for medical care and explains the rare situations when it is appropriate to go to the Emergency Room first.

Each Visit Bookmark Make each doctor's visit work for you!
	English side	Spanish Side
Bilingual bookmark-- 100 per pack Dimensions: 4"w X 9"h Item # M008 on NCHSF Order Form
Provides a quick guide on how to get the most out of every visit to your child's "Medical Home." Especially useful for families of children with special health care needs.

This campaign, "The Right Call Every Time. Your Medical Home", has been brought to you by the following partnering organizations and individuals:

Division of Public Health / Women's and Children's Health Section
NC Foundation for Advanced Health Programs, Inc. and Community Care of North Carolina's Clinical Directors Group /ED Task Force
NC Healthy Start Foundation
Epley Associates
Many local staff and families who participated in the focus testing of concepts and logo/layout designs.

Special thanks to Judy Gaitens-Arneson with the NC Healthy Start Foundation and Joseph Gaitens with Epley Associates for the research, conceptual development and design of these materials!