Why Should I Breastfeed?

There are many reasons breastfeeding is good for you and your baby!

Watch two 30 second TV ads that feature NC moms and their significant others who share the reasons why they breastfeed or support breastfeeding. One highlights the benefits of breastfeeding for the mother. The other promotes the benefits for the baby.


Breastfeeding – Best for mom https://www.youtube.com/watch?v=ua5ReNMO4II&feature=youtu.be
Deanna: “Reduces my risk of diabetes.”



Breastfeeding – best for baby https://www.youtube.com/watch?v=a7MxERxgGZ4&feature=youtu.be
Latonya: “I breastfeed because I want my baby to have a stronger immune system.”

In addition to the two TV ads listed above, we have two radio adds.

Social Media Ads are also being utilized to promote the importance of breastfeeding.

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Benefits for the Baby:

  • Liquid gold: Colostrum (sometimes called liquid gold) is the thick yellow breast milk a mother produces when her baby is born. This milk is extremely rich in nutrients and antibodies.
  • The perfect food: Colostrum changes to mature breast milk 3-5 days after birth. Breast milk has just the right amount of fat, sugar, water, protein and antibodies a baby needs.
  • Easy to digest: For most babies, especially premature babies, breast milk is easier to digest than formula. Proteins in formula are made from cow’s milk. It takes time for a baby’s stomach to be able to digest them.
  • Skin-to-skin time: Physical contact is important for newborns. It can help them feel more secure, warm, comforted and connected to mom.
  • Disease prevention: Cells, hormones and antibodies in breast milk protect babies from illness. This protection is unique and formula cannot match the natural components of human breast milk. Breastfed babies tend to have lower rates of:
    • Respiratory infections
    • Asthma
    • Obesity
    • Type 2 diabetes
    • Some research shows that breastfeeding can also reduce the risk of Type 1 diabetes, leukemia, and atopic dermatitis.
  • Reduces the risk for SIDS: Breastfeeding has been shown to lower the risk of Sudden Infant Death Syndrome (SIDS)

Benefits for the Mother

  • Can be easier: There are no bottles to clean and sterilize. You do not have to buy, measure, mix and warm formula. You can satisfy your baby’s cravings as soon as he or she is hungry.
  • Costs less: Formula alone can cost more than $1,500 a year (depending on how much your baby eats).
  • Reduces stress: Breastfeeding requires a mother to take some quiet, relaxed time to bond. The skin-to-skin contact can boost the mother’s oxytocin hormone levels, which helps milk flow and can calm the mother.
  • Lowers some health risks: Breastfeeding lowers the risk of:
    • Type 2 diabetes
    • Breast cancer
    • Ovarian cancer
    • Postpartum depression
  • Miss less work: Breastfeeding mothers miss fewer days because their infants are sick less often.
  • Helps you get back into shape: Breastfeeding burns more calories naturally because calories are used in milk production. Breastfeeding also helps the uterus contract back to its pre-pregnancy size.