Foundation Logo

Title:

Grandfather and Great Dad

Program/Campaign:

Infant Safe Sleep Campaign - General Audience Focus

Version/Time/Date:

Radio/:60/na

Producer:

NC Healthy Start Foundation




Scene

Video

Audio
Story Board/Sound Effects

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Father: (Laugh) Handsome young man you have there, son. He got his good looks from his Grandpa. (smile)

New Father : I agree Pops. But, Mom says he got his good looks form his GrandMA (smile).

Father: I'm not surprised (smile). You know son, children bring a lot of joy. Your priorities and whole view of life changes.

New Father : Speaking of change, Pops, there's something I need to talk to you about.

Father: What's that son?

New Father: Pops, it's your smoking. I know you're working on quitting...I'm just concerned. I hear that secondhand smoke doubles the risk of SIDS. I don't want my son breathing any secondhand smoke. Do you think you can kick the habit?

Father: I'm four months smokefree. But protecting my grandson's health is more than enough reason for me to kick the habit for good.

Where did you learn to be such a great dad?

New Father : Well we've learned a whole lot about keeping our baby safe in class...but I learned how to be a great Dad from a great father.

Voiceover (different voice): Sudden Infant Death Syndrome or SIDS is the sudden and unexplained death of a baby under 1 year of age. Second hand smoke doubles the risk of SIDS. It is responsible for 2,300 infant deaths annually. Is your baby sound AND safe asleep? Make sure you place your baby on his or her back, keep the crib clutter free and don't expose them to secondhand smoke. The Best Sleep for Your Baby? Sleep that's SAFE and Sound. For more information on keeping your baby safe, call 1-800-FORBABY or 1-800-367-2229.

For more information, call 1-866-NCS-CELL. That's 1-866-627-2355

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