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N.C Back to Sleep Campaign for Sudden Infant Death Syndrome (SIDS) Risk Reduction
60 seconds
Scenario: An African American mother and her mother talking about how the grandbaby should sleep and why.
The baby is whimpering in the background.
Message Content:
(Lullaby music playing in the background)
Grandmother: Honey, the baby looks tired and he's getting fussy. Do you want me to put him down for a nap?
Daughter: Yeah ma, that'd be great. Just make sure you put him on his "back to sleep".
Grandmother: On His Back! What for? I always put you and your brothers on your stomach when you were babies. Why should I change now?
Daughter: Well, doctors say it's safer for babies to sleep on their backs, because it reduces the risk of crib death. You know. Sudden Infant Death Syndrome or SIDS.
Grandmother: Well, what if he spits up? Won't he choke?
Daughter: No ma, he won't choke if he spits up. It's just healthier and safer for him to sleep on his back for naps and at night until he's at lease a year old. An easy way to remember is, for babies, it's "stomach to play and back to sleep."
Grandmother: Okay, okay, I get the message. Let me go put the baby on his "back to sleep."
Daughter: Thanks mom, you're the best!
Announcer: For more information call the North Carolina Family Health Resource Line toll free at 1-800-FOR-BABY that's 1-800-367-2229.