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Every 9 Hours

Free campaign materials

Each year, 1,000 infants die in North Carolina before reaching their first birthday -- one every nine hours. Among African Americans, the numbers are even more staggering, with more than one out of every one hundred babies dying their first year of life.

In an effort to address this growing problem, the North Carolina Healthy Start Foundation and the Opens in new window Old North State Medical Society (ONSMS) joined forces. The goal of the collaboration was to raise awareness and promote strategies to reduce adverse health of issues affecting the African American community. ONSMS members were asked to display posters, developed for this collaboration, in their offices. Members were also asked to take the messages beyond their practice and into the communities where they live. Targeted advertising and public relations efforts disseminated campaign messages to the general public.

Some facts about infant mortality in North Carolina

  • In the top 10 highest infant mortality rate nationwide
  • Overall infant mortality (IM) rate: 8.25 deaths per 1,000 live births
  • African American IM rate: 13.5 deaths per 1,000 live births
  • American Indian IM rate: 16.5 deaths per 1,000 live births
  • Latino IM rate: 7.0 deaths per 1,000 live births
  • Caucasian IM rate: 6.2 deaths per 1,000 live births
  • The leading causes of infant death:
    • Premature births (before 37 weeks of pregnancy)
    • Low birthweight births (less than 5.5 pounds)
    • Birth defects
    • Sudden Infant Death Syndrome (SIDS)
  • Each year, more than 10,000 babies are born low birthweight or premature

What YOU can do

Physicians

Church and Community Groups

  • Organize a health fair with your local health department focusing on women and infant
    health.Locate your Opens in new window local health department
  • Provide transportation for women going to the doctor.
  • Distribute free educational materials pertaining to women and infant health, available from the N.C. Healthy Start Foundation
  • Display Every 9 Hours campaign posters, available free of charge from the N.C. Healthy Start Foundation

Businesses

  • Offer on-site prenatal care
  • Offer flexible work schedules so women can regularly attend doctor's appointments
  • Organize an on-site health fair with your local health department focusing on women and infant
    health. Locate your Opens in new window local health department
  • Distribute free educational materials pertaining to women and infant health, available from the N.C. Healthy Start Foundation

Women of childbearing age

  • See your doctor for regular check-ups
  • Adopt healthy habits. Eat right, exercise, don't smoke and reduce stress
  • Even if you are not planning on having a baby, take a daily multivitamin with at least 400 micrograms of folic acid to prevent some birth defects. After all, half of all pregnancies are unplanned.
  • Learn more information if you are pregnant or thinking about having a baby

Resources

View and order free educational materials.

View and order free Every 9 Hours campaign posters.

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Last updated: September 2009

 
 
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