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Press release

FOR IMMEDIATE RELEASE
DATE: January 17, 2007
Contact:
Ania Boer
(919) 828-1819

Media Contact:
Vivian Muzyk
(919) 828-1819

Children's Flu, Colds and Infections Best
Treated at Medical Home

Part of the medical home health education campaign

(Raleigh, NC) -  With flu season in full swing, our vulnerable residents, children, are catching colds, the flu and other
infections left and right. Parents who want to put a stop to
red and stuffy noses, sore throats or fevers, often don’t know whom to ask for advice. That is why every child needs a medical home.

"A medical home is a place where parents take children for all of their health needs, including well checks, sick visits and for flu shots," said Dr. Herbert Clegg, president of the North Carolina Pediatric Society, which is a state chapter of the American Academy of Pediatrics.

A medical home can be a doctor's office, a clinic or a local health department where the staff knows the child, the family and his or her health history. Medical homes function as places where caregivers can call for advice 24 hours a day, seven days a week. The medical home staff can act quickly, tell parents how to treat the child at home or set a doctor's appointment when necessary.

Children with no primary health care provider or medical home available for immediate care and consultation often land in the Emergency Room and end up waiting for hours. Fevers, colds, flu and ear infections are the main non-life-threatening reasons why children from birth to age five visit the ER, according to Community Care of North Carolina, a program that manages care for Medicaid recipients.

"When parents establish a medical home they gain a place to turn to for help in caring for their child's health needs during and after office hours," said Janice Freedman, the North Carolina Healthy Start Foundation executive director. "This can save both time and money and give parents peace of mind." Unfortunately, more than half of children in North Carolina do not have such a medical home, according to the 2003 National Survey of Children’s Health. But families can call the North Carolina Family Health Resource Line at 1-800-367-2229 for advice on how to establish a medical home.

To help parents tackle this season'’s ailments, the North Carolina Healthy Start Foundation, in partnership with the North Carolina Division of Public Health, Women's and Children's Health Section and Community Care of North Carolina, continues a Medical Home campaign to inform parents of what to do when a cold, flu, fever or other infection strikes. Free medical home 'bookmarks' in English and Spanish are available to the public and offer advice on how to treat children at home and when to call the doctor.

Links to PDFs: 
         Colds, the Flu, and Other Infections
bookmark http://www.nchealthystart.org/downloads2/MH_Colds.pdf
         Fever: the Body’s Way of Fighting Sickness bookmark http://www.nchealthystart.org/downloads2/MH_Fever.pdf
         The Right Call Every Time, Your Medical Home brochure 
http://www.nchealthystart.org/downloads2/
MH_The_right_call.pdf

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The N.C. Healthy Start Foundation, a nonprofit organization established in 1990, conducts ongoing public education campaigns, advises state and local policy makers, and provides technical assistance and professional training focused on reducing infant death and illness and improving the health of women and young children in N.C.

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Last updated: January 2007

 
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