Press release

FOR IMMEDIATE RELEASE
DATE: September 10 , 2007
Contact:
Vivian Muzyk
(919) 828-1819

Lexington Memorial Hospital to Raise Sudden Infant Death Syndrome Awareness (SIDS)

Hospital partners with N.C. Healthy Start Foundation to give safe sleep onesies to all babies born in Lexington Memorial in October, SIDS Awareness Month

WHEN: Tuesday, September 11, 4:00 PM

WHAT: Photo and interview opportunity with:

Margie Kondo, Director or Obstetrical Service for Lexington Memorial Hospital
Senator Stan Bingham, Davidson County
Christine O'Meara, Back to Sleep Campaign Coordinator with the North Carolina Healthy Start Foundation

WHY: Kondo, Senator Bingham, and O'Meara will pose with babies in onesies to promote a new partnership. The N.C. Healthy Start Foundation will give the hospital free onesies (baby garments) and safe sleep tip sheets to every baby born in Lexington Memorial Hospital in October, National SIDS Awareness Month.

SIDS is the third leading cause of infant death across
North Carolina. Davidson County experienced a high SIDS rate of 1.6 SIDS deaths per every 1,000 live births from 2001-2005, one of the five highest SIDS rates in the state.

NOTE TO PHOTOGRAPHERS: Babies in colorful onesies that read "Stomach to Play, Back to Sleep for Baby's Safe Sleep" alongside hospital staff and Senator Stan Bingham.

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The N.C. Healthy Start Foundation, a nonprofit organization established in 1990, conducts ongoing public education campaigns, advises state and local policy makers, and provides technical assistance and professional training focused on reducing infant death and illness and improving the health of women and young children in N.C.

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