Accomplishments
Latino Diamante Award Winning Ana María Campaign
The North Carolina Healthy Start Foundation has always understood that culturally and linguistically appropriate health educational materials and messages are the most effective way to raise awareness of resources, health services and positive lifestyle behaviors among Latinas.
In 2000, the North Carolina Healthy Start Foundation launched the Award winning Ana María Campaign - North Carolina's first public education campaign developed solely for Latinos - as a way to reach the state's fast growing Latino population and to share culturally and linguistically appropriate information and referrals about state and local health resources for women and children.
With the guidance of an advisory panel and input from Latino focus groups, campaign materials featured a young Mexican woman and her family who conveyed a variety of health messages.
Campaign goals included:
- Increasing awareness of infant mortality, women's health and insurance programs among North Carolina's Spanish speaking community
- Increasing the use of the bilingual NC Family Health Resource Line (1-800-For-Baby) among the state's Spanish speakers
- Educating Latino families about the importance of child health insurance and provide enrollment information for available state programs
- Linking Spanish speakers to health and social services in their area
Materials were distributed free of charge to Hispanic/Latinos in places where the lived, worked, shopped and worshipped via the Foundation website, mass mailings, professional exhibiting/conference opportunities and in response to catalog orders.
In 2004, the Foundation's Ana María Campaign received the Latino Diamante Award for its contribution to North Carolina's Latino community in health and science.
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Last updated: April 2012 |
