Minority Infant Mortality Reduction Campaign Development
The Minority Infant Mortality Reduction Campaign is
the Foundation's on-going effort to address the racial
disparity plaguing infant mortality in North Carolina,
specifically among the state's African American and
American Indian communities.
Background
- There is a significant disparity in the health
status of infants of different race and ethnic backgrounds
in North Carolina and nationwide
- In 2007, the infant mortality rate for Minority
groups (13.9 deaths per 1,000 live births) was more
than twice that of Caucasians (6.3 deaths per 1,000
live births.)*
- Compared with Caucasian women, African American
women have higher rates of low and very low birthweight
births and preterm births - regardless of socioeconomic
status or level of education
- African American babies are twice as likely to
die of Sudden Infant Death Syndrome than Caucasian
babies
Goals
- Address the high infant mortality rates of African
Americans and American Indians in North Carolina
- Increase public awareness among African Americans
and American Indians about risks, resources and support
available to help reduce the risk of infant deaths
- Provide up-to-date information, training, and
educational/promotional materials to Healthy Beginnings
Projects funded by the N.C. Division of Public Health
Audiences
- African American families across the state
- American Indian communities across the state
- African American and American Indian individuals,
organizations and community groups including parents,
families, religious, education, and business leaders;
local coalitions; youth workers; neighborhood clinic
staff; and health and social service providers
Campaign Activities
- Campaign messages are communicated primarily through
the development and distribution of culturally appropriate
educational materials, addressing infant mortality
and infant mortality reduction strategies and behaviors
- Materials are distributed free of charge via the
Foundation Web site, mass-mailings, through professional
exhibiting and conference opportunities and in response
to catalog orders
Click here to view
available materials and to obtain information
on ordering.
*North Carolina State Center for Health Statistics
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